MSL have spent over 12 months developing an alternative testing solution to test vegan cosmetic products using alternative dehydrated culture media which are totally free from any animal by-products. From our extensive research, a better Vegan Beauty Products testing solution was required and our team of in-house specialists aimed to find one which eliminated the need for animal-based products being used in the process.

All microbiological tests require dehydrated culture media (DCM). They are a critical part of the process along with the neutralisation step, there are very few exceptions.

The main reasons for developing in-house test methods which do not compromise the vegan lifestyle when testing cosmetic products are:

1. Vegans are currently unaware that DCM used in the test is derived from some form of animal proteins. Research shows that a large number of Vegans would prefer a more ethical solution to testing Vegan beauty products.
2. No other laboratory is offering this solution

Development of our own in-house DCM formulations give the laboratory greater flexibility and Commercially, these complex formulations are not available and if they were would be significantly more expensive than the current non-vegan ones which are available. MSL have scoured the world to look for acceptable quality alternatives to replace the animal-derived traditional ingredients. The number of ingredients we are using to achieve the best results come from a plant based sources or synthetic equivalents.

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