Sequential Skin: beauty tech’s New Approach to Genetic Analysis and Microbiome Skin Care via Cosmetics Design Europe
20 April 2020
By Deanna Utroske, 9 March 2020
Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of personalized product recommendations.
On the face of it, Sequential Skin is like a lot of other tech-driven skin analysis tools and platforms. Consumers buy a testing kit (S$128; that’s 128 Singapore dollars or about $93 US dollars), send back a data sample, and get personalized results and skin care product recommendations.
What the company hopes will set it apart is the combined analysis of both genetic and microbial data provided in conjunction with personalized data interpretation and product recommendations from Pétronille Houdart, a
trained pharmacist and product development expert.