Henkel, a leader in beauty and hair care solutions, announces the U.S. launch of Choicify® – an online hair color consultancy tool. Beginning this month, the new platform will be available within the online user experience at Amazon and Walmart for all Henkel retail color brands, Schwarzkopf® brands Simply Color, Color Ultime, Keratin Color and göt2b®.

Through artificial intelligence (AI) and augmented reality, Choicify offers personalized hair color consultations to consumers.

The tool allows consumers to quickly and easily see themselves with different color shades before they choose to purchase. For example, once in the platform, users can use their smart phone or computer camera for a live color preview, or they can view various hair color selections via a personal photo upload or model’s photo. The platform also guides each consumer through a series of short questions to help them choose a hair color product that’s ideal for their needs.

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Published by Henkel, October 30, 2020