Consumer Engagement by KaiosID
12 November 2020
APP FOR THE CONSUMER
The consumer can scan the item during the purchase or post purchase process. The information received depends 100% on the brand.
Examples:
-
Know the authenticity of a product anytime, anywhere.
-
Information of the product: ingredients, origin, preparation, the history behind it, transparency in the traceability of ingredients, etc.
-
Marketing actions and campaigns: to build customer loyalty, launch new products, strengthen brand image, etc.
-
Encourage the purchase of other product (these may be complementary)
-
Surveys: to know the consumer better, to adapt products to their tastes and preferences, etc.
SCAN WITH A SMARTPHONE
The brands establish a closer relationship with the final consumer, who scans the product.
This allows not only to authenticate it, but also to generate and track customer responses to advertising campaigns in real time and thus increase loyalty and trust.
Published by KaiosID
Follow us on Linkedin!