The dynamism of China’s beauty retail sector is being driven by a new kind of buyer who is responding to the digital explosion and the unpredictability of a new generation of consumers.

Competition in China’s beauty retail sector becomes fiercer by the month. From new young brands thriving in a digital environment to a demanding, volatile, promiscuous consumer, traditional beauty retail faces challenges on all fronts.

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Published by VogueBusiness on March 10, 2021