Losing its Colour? Data Suggests Japanese Consumers have Developed New Make-up Needs and Preferences via Cosmetics Design

1 June 2021

Reviews on cosmetics portal @cosme have revealed several new make-up needs and concerns that have emerged in Japan during the ongoing COVID-19 pandemic and suggests how beauty brands can adapt to these trends.

Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed millions of product reviews from 6.1m members.