When Sarah Wilkie moved from Carlsbad, Calif., to Marietta, Ga., a suburb of Atlanta, seven years ago, she brought along Sunforgettable Powder Sunscreen, a product of Carlsbad-based company Colorescience, as a keepsake.

Whenever she was out and about, she’d apply the sunscreen to her three children. “Every time I went somewhere, someone would say, ‘What is that?’ I was like, ‘Oh, it’s Colorescience,’” recounts Wilkie, who’s been a chiropractor for two decades. “I feel like I sold thousands of them. I was their biggest promoter.”

Together with Kerri Faber, a mom of triplets, friend, patient and former VP of human resources at Rubicon, where she incorporated Wilkie’s wellness services, Wilkie began pondering the idea of creating a family-friendly, affordable and playful version of Sunforgettable. She figured it would be a great option for parents battling to put sunscreen on their kids.

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RACHEL BROWN – MARCH 9, 2021