Consumers are actively prioritizing purpose-driven food/beverage and supplement products, according to natural foods broker Presence. The broker’s latest trend report, conducted by SPINS, indicated five key themes forecasting a new era of conscious consumer consumption.

Presence vice president of business development, Tracy Miedema, pointed out next-level drivers that reflect early-stage trends of what is to come from these psychographic changes in consumers.

1. Relaxation Supplements
Consumers are turning to vitamins and supplements for mental health support, with vitamins and supplements seeing a 43% year-over-year growth on Amazon. During the pandemic, consumers’ focus on emotional well-being and stress support caused a 30% growth in stress relief and sleep support products.

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 Maggie Walker- Apr 8th, 2022