Today, the term “Exposome” is used to describe all environmental factors that can have an impact on the skin and its appendages. Solar radiation, air pollution (both outdoor and indoor) and cigarette smoke have long been known to dull the complexion, alter the firmness of the skin, and accelerate the appearance of wrinkles and pigmentary disorders.

In the case of hair, air pollution weakens the hair fibres, and the deposit of particles makes the hair dull and brittle. But another type of consequence can also be mentioned: olfactory pollution. Hair is known to catch odours very easily, whether they are good or bad. After all, who has never complained about having their hair smell like tobacco, fumes or fried food after spending time in “polluted” environments?

To combat these “bad smells”, Eurofins Cosmetics & Personal Care has developed a new approach that allows you to evaluate the “anti-odour” effectiveness of hair products (shampoos, conditioners, leave-ins or mists). Hair strands are treated before and after prolonged contact with odourant molecules (chosen according to your needs) and then our expert panel evaluates the neutralising effect of the product on odours in comparison to untreated strands.

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