International beauty major L’Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised
augmented reality (AR) ‘looks’ to be used across online video streaming services and image sharing platforms.

Writing in its first international patent [I], L’Oréal said the digital makeup artist app offered consumers beauty routine information; common makeup looks to choose from; cosmetic product recommendations based on skin type and ethnicity; and the ability for users to store look preferences. Users interacted with the platform via image capture and a dialogue box, with machine-learning used to analyse individual faces.
The result? A digital cosmetic ‘look’ that could be stored and used as an online profile picture across a range of social media platforms, including Instagram, LinkedIn, TikTok or Snapchat, or used as an overlay to live video streaming on the likes of Microsoft Teams, FaceTime or Google Hangouts.

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By Kacey Culliney- 12-Jul-2022