Henkel has launched SalonLab&Me, a professional salon-exclusive hair care brand that offers hyper-personalized hair care recommendations and matches clients to their exact hair type.

The consultation for all hyper-personalized products is based on a professional hair analysis, which is carried out individually by a hairdresser using the SalonLab Smart Analyzer. Thereby, the company combines in-salon hair consultation with a convenient online shopping experience in a new business-to-business-to-consumer (B2B2C) business model.

The SalonLab Smart Analyzer enables hairdressers to recommend products and services best suited for each client’s hair type by analyzing hair at a molecular level. The technology uses a near-infrared sensor to measure the quality of the inner hair condition instead of only analyzing the hair’s outer appearance.

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