Class is beneficial for scientists, marketing professionals, salespeople and small business owners and developers.

A collaboration between the Society of Cosmetic Chemists and AOCS, a two-day online CEP course on cosmetic claims substantiation has been scheduled for November 16 & 17. This course will be useful for scientists, marketing professionals, salespeople and legal and regulatory professionals. Additionally, small business owners and developers of personal care products will gain valuable insights concerning cosmetic claims and their substantiation

The instructors are Sidney Hornby, MS and Martha Tate, PhD.

Claims are explicit or implicit statements about a product. They communicate a benefit or a “reason to believe” to influence purchase. Claims are the backbone of all consumer and professional communication, and they are integral parts of the product proposition. They help build the brand equity and contribute significantly to a stronger business result.

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