This is an interesting time for the US skincare sector – despite the ongoing impact of the recession, climate change and political unrest, consumer continue to move forward with a sense of resilience. In S1 2023, sales of Prestige beauty increased by +15% (Source: Circana), outpacing the growth of mass market. In their latest inspiration report, trend and innovations agency Cosmetics Inspiration & Creation explores how consumers are turning a negative into a positive to drive a new narrative centered on change and the pursuit of perfection. Founder Leïla Rochet and her team unveils some of the key facets of the report, Transformative Beauty: Skincare & Wellness Inspiration from the US.

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