Market intelligence outfit Mintel has revealed three global trends it believes will have a “profound impact” on the beauty and personal care industry in 2024.

The company’s annual Global Beauty and Personal Care Trends report identifies ‘NeuroGlow’, ‘Beaut-AI’, ‘Sophisticated Simplicity’ as shaping the sector next year.

Mintel defines ‘NeuroGlow’ as the future of wellness, intertwining mental wellbeing with physical appearance.

Brands, it says, will adopt a comprehensive approach, integrating technology, partnerships, inclusivity, and personalization.

Practices like psychodermatology and neurocosmetics will gain traction, and wearable devices will enhance the mind-skin connection.

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