Multitasking: it’s become the norm for all of us. Moreover, it’s something we’ve grown to expect as consumers, especially in personal care.

As a result, we’ve seen an increase in skin care solutions that can deliver multiple benefits in one product—such as a hydrating, collagen-boosting reparative creams or SPF-infused daily serums—as well as multipurpose cosmetics, including BB creams that incorporate both primer and foundation while providing soothing benefits to the skin.

Now, we’re seeing a rise in “do-it-all” makeup solutions that offer the best in both skin care and cosmetics with a focus on powerhouse skin-friendly ingredients, all bolstered by extra-effective packaging.