As beauty trends continue to evolve, lash and brow services have surged in popularity, offering simple yet effective ways to enhance natural features without applying makeup.

Many of these treatments are especially popular during the summer, offering smudge-proof, sweatproof and waterproof solutions to endure the summer heat during days spent at the pool or beach.

From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.

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