Fragrances have a profound influence on our lives, connecting us to unique sensory experiences. From perfumes to everyday products such as shampoos and lotions, their use is widespread, yet not all fragrances are the same in terms of their durability, intensity, and effect.

Fragrances are categorized primarily by their concentration of aromatic oils, which determines their intensity and longevity. The most concentrated and long-lasting are Perfumes (20-30%), typically lasting 8-12 hours. Eau de Perfumes (15-20%) last around 6-8 hours, offering a slightly less intense but yet long-lasting scent. Eau de Toilettes (5-15%) offer a subtler fragrance, lingering for 3-5 hours and are suited for everyday wear. Eau de Colognes (2-4%) provide a light and refreshing scent with short durability, typically lasting only 2-3 hours.

Beyond durability, fragrances profoundly influence our emotional well-being, with scents being able to uplift our mood, increase our energy levels, and even enhance social interactions. Furthermore, products such as body lotions, shampoos and scented candles also provide distinctive scents that contribute to our sensory experience, making them memorable parts of our daily lives.

Evaluating the durability of fragrances involves specific testing methods. Establishing Checkpoints throughout the day is a crucial point to be able to evaluate how long a fragrance lasts, from application to fading. These must be adapted to the fragrance and product type to be tested. The intensity is assessed by Sniffers, trained evaluators, who can provide objective results. Furthermore, tailored Study Protocols are designed based on the scent and product type to be evaluated for longevity.

Fragrances go beyond mere scent; they influence our emotions, create lasting impressions, and enhance everyday products. Their quality and longevity can be ensured through specialized testing, allowing us to confidently choose fragrances that last and enhance our lives.

Contact:

Name: Jakub Poplawski

Title: Global Director of Business Development

E-mail: jacob@zurkoresearch.com