Each year, Cosmetify analyses the top beauty brands by tracking their social following, engagement, and number of Google searches.

Our 2023 Cosmetify Index saw Rare Beauty taking the top spot as the year’s hottest beauty brand, Huda Beauty reigning supreme on social media with the highest number of followers on Instagram, and Bubble Beauty as the rising star of beauty.

This year, in addition to identifying the most popular beauty brands and top beauty influencers, we’ve explored data from the past 12 months to reveal which brands are losing popularity, which K-Beauty brands and products have gained the most attention, and highlighted Cosmetify’s hottest beauty products of 2024.