Data analytics firm Euromonitor International has unveiled the top trends it predicts will influence the beauty and personal care industry next year and beyond. We’ve outlined three of these here…

#Trend 1 Healthspan plans

The data firm said that consumers are “on their longevity journeys” and now making behavioural changes to help them live healthier lives for longer. It shared various data research on this topic, including that 52% of consumers believed they would be healthier in the next five years and that 54% of consumers knew which vitamins and supplements to take for health concerns in 2024.

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