Natacha Sullivan
Founder of the Beauty of Caring CIC

In a few words, how would you describe the use of cosmetic make-up products in your social-aesthetic practice?

Cosmetic make-up in socio-aesthetics is a tool for empowerment, self-esteem restoration, and emotional well-being. It helps individuals regain confidence, dignity, and a sense of normality particularly those facing illness, trauma, or social vulnerability. In socio-aesthetic practice, make-up is more than a cosmetic tool—it is a means of restoring dignity, confidence, and emotional well-being for vulnerable individuals. Make-up offers a therapeutic and reintegrative approach to self-care.

How would you define the contribution of make-up in its use in socio-aesthetics?

Make-up contributes to socio-aesthetics by providing psychological support, fostering self-expression, and improving self-perception. It plays a therapeutic role, helping individuals reconnect with themselves and society through beauty and care.Make-up in socio-aesthetics is not about vanity; it is about well-being, dignity, and empowerment. It serves as a simple yet powerful tool to rebuild confidence and improve quality of life for those who need it most.

Which make-up products do you think are most essential for the disadvantaged and vulnerable?

• • Concealer/foundation: Evens out skin tone, reduces signs of fatigue, illness, or stress.
• • Lip balm/tinted balm: Hydrates and adds a touch of color for a healthier appearance.
• • Eyebrow pencil: Restores facial definition, particularly for those experiencing hair loss.
• • Mascara: Enhances the eyes, making them look more awake and expressive.
• • Multi-use cream blush: Adds a natural glow to the cheeks and lips.

What ideal make-up product would you like to offer to help vulnerable people?

• • Hydrating & protective – contains skincare benefits, such as moisture-rich ingredients and SPF protection.
• • Easy to apply – requires minimal effort and tools, preferably in stick, balm, or cream form.
• • Multi-purpose – can be used on multiple areas (face, lips, and cheeks) to simplify routines.
• • Lightweight & natural finish – provides a healthy, fresh look without heavy coverage.
• • Suitable for sensitive skin – hypoallergenic, fragrance-free, and dermatologically tested.

Also I will care about: skin sensitivity due to medical treatments / Stress-related skin concerns (dryness, dullness) / Limited access to extensive beauty routines.

About Natacha Sullivan

Natacha Sullivan is a socio-aesthetician who trained and graduated in Paris in 2012. She was previous TV makeup Artist and worked in Paris in various charities where she created and organised 1 to 1 session and wellbeing workshops for vulnerable people. In 2014 she moved to Singapore and decided to continue his work with local charities for vulnerable teenagers and The Cancer society. She also created and organized wellbeing workshops for the French expat community especially mum with babies. In 2015 she moved to Bristol and then discovered that Social Aesthetics didn’t exist, and she never gave up and took the opportunity to volunteer in various local charities to show his knowledge but also to demonstrate the importance of this therapy with beauty treatment for vulnerable people.
She continued volunteering with a hairdresser during the pandemic and in 2022 BBC Radio Bristol and a local magazine released an interview and a video of his work with the homeless on the streets. Natacha received so many positive views and comments that she decided to quit her job in a French school to take back her dream to develop socio-aesthetics in Bristol. and hopefully all over the UK.

Since she received other support and funding and this support is important and crucial to expand her mission of providing her beauty and well-being treatments. She’s working with many charities who help vulnerable women but also marginalised women too like the refugee in Bristol and now working in Cardiff with ‘Big Issue’.
The support and funding help to:

• • Increase accessibility – offer free or subsidized beauty treatments to individuals facing hardship, illness, or difficult life circumstances.
• • Promote well-being & confidence – use beauty therapy as a tool to restore dignity, self-esteem, and emotional well-being for those in need.
• • Support community engagement – run workshops and group sessions where participants can learn self-care techniques in a safe and supportive environment.
• • Expand services & reach – enable the organization to work with more healthcare facilities, shelters, and community hubs to reach a wider audience.
• • Sustain & develop the initiative – ensure the long-term viability of the project by funding operational costs, product supplies, and skilled professionals to deliver services.

The next step is to raise awareness among students in schools about the importance of well-being, self-care, and the impact of socio-aesthetics in supporting mental and emotional health. Through educational sessions, Natacha aims to inspire young people to understand the connection between beauty, dignity, and confidence, especially for those facing challenges. Additionally, she would love to commit to training individuals in socio-aesthetics, equipping them with the skills to provide therapeutic beauty treatments in medical, social, and community settings. By expanding this field, we can ensure more professionals are prepared to use beauty therapy as a powerful tool for healing and empowerment.

About The Beauty of Caring

Natacha created in March 2022 a social enterprise called ‘The beauty of Caring CIC’ who is a unique concept in socio-aesthetics imported from France. The mission is to provide beauty and well-being treatments to underprivileged and vulnerable individuals, helping them feel better physically and mentally during difficult times. Through one-on-one sessions and group workshops, Natacha wants to restore their dignity, humanity, and confidence to the participants. This is a way to impact positively their healing processes. To start her work in Bristol she received the support and funding from Fondation L’Oréal in 2023 and 2024.

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