Nyima Jobe
11 April 2025

L’Oréal Groupe has announced it is producing up to 50,000 images and more than 500 videos each month using internal generative artificial intelligence (AI) tools, developed in collaboration with Google Cloud.

The tools are designed to support large-scale content creation across the French beauty company’s global marketing teams.

L’Oréal is the latest beauty brand to invest in AI-generated marketing, joining the likes of Estée Lauder Companies and Unilever.

The platform, part of L’Oréal’s internal Creaitech lab, leverages Google Cloud’s Imagen 3 and Gemini models for image generation.

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