Skinobs Revamps “We Are Testing” with a bold new identity and website ahead of NYSCC Supplier’s Day 2025

Skinobs, the Global Testing Sourcing Hub for Beauty, proudly unveils the new identity and website of its concept We Are Testing® – the first international collaborative booth 100% dedicated to testing expertise and innovation. This innovative space enables testing providers and instruments manufacturers to showcase their solutions, share their expertise and build connections worldwide.

We Are Testing®, the natural extension of Skinobs role

We Are Testing® was created as a logical evolution of Skinobs core mission: Skinobs already serve as the middleman between professionals and laboratories by guiding its users to the right testing methods and service providers through their digital platform. The team already has deep knowledge of global testing trends, regional expertise, and laboratory capabilities. And finally, Skinobs already works daily with both demand (brands, R&D teams) and supply (labs, CROs, testing partners) across every major region.

A new look to match a stronger purpose

We Are Testing was born from a simple yet pressing need in the cosmetics industry: to connect professionals and laboratories more effectively — not just through digital content, but through meaningful live exchanges at trade shows.

Now accessible at wat.skinobs.com, We Are Testing® returns with a refreshed logo, and a new digital experience, reflecting the evolution of its mission: to allow laboratories to highlight their expertise worldwide, and create collaboration to drive innovation in cosmetics testing.

“This rebranding truly marks a new chapter for us”, say Anne Charpentier, CEO of Skinobs. “We Are Testing® is not just a concept anymore; it is a professional movement in the beauty industry. By defining our role during international events, we aim to help visitors find their way around testing projects, as well as allowing laboratories, instrumentation manufacturers and consultants to have a voice worldwide. ”

Heading to NYSCC Supplier’s Day 2025

This relaunch comes just ahead of NYSCC Supplier’s Day 2025 (New York, June 3-4), where We Are Testing® will be present on booth 857, alongside Neviscence by Scibase, Byome Labs, CIDP and Cortex Technology.  Join the booth to meet the team, explore the new website and exchange with evaluation professionals.

About Skinobs

Skinobs is the first French independent digital platform focused on preclinical and clinical testing for cosmetic products worldwide. By centralizing testing methods, laboratories expertise, and instrumentation providers, Skinobs supports cosmetics professionals in choosing the most suitable methods for product evaluation.