Shruti Ghosh
3 April 2025

American cosmetic trends are changing fast. Imagine you’re getting ready for a big event; you apply foundation, and it looks patchy. Your lipstick fades faster than fade streaks. What could be wrong? Perhaps the products do not align with the skin type of your cosmetics or lifestyle.

That being a reason, the American cosmetic association is now approving cleaner yet high-octane beauty products. Consumers want makeup that does good for the skin, that employs eco-friendly packaging, and that caters to all shades representing all streams of society.

Take the Fenty Foundation, which broke the proverbial mold when it offered 50 shades of foundation. Ilia Beauty is focused on nothing but clean and organic ingredients. The Cosmetic Association USA endorses and obtains compliance for safety and expected quality from cosmetics brands.

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