Beatrice Wihlander
11 June 2025

Givaudan is showcasing its fragrance technologies, which are underscored by digital evolutions, at VivaTech this week in Paris, France. The company will also educate its visitors on digital story-smelling, saying that real-life experiences remain essential but may become complemented by digital ones.

At the show, the company also highlights its Guardians of Memories and Scent Piano, solutions made to elevate fragrance brands’ retail appeal and overall consumer experience.

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