The Cosmetics Testing News

Follow the testing news dedicated to innovations and trends in the evaluation of active, ingredients, cosmetics and medical devices

SkinobsContinentsAsiaDemand for K-beauty in SEA drives Shopee Korea growth by 63% via CosmeticsDesign Asia

Demand for K-beauty in SEA drives Shopee Korea growth by 63% via CosmeticsDesign Asia

27 June 2025

Shopee Korea experienced significant growth in 2024, fuelled by strong demand for K-beauty and the expansion into key South East Asian markets.

The beauty category led the growth with a 77% year-on-year increase in order volume in 2024.

Orders for K-beauty product sets increased by 87% while skin care and makeup orders rose by 81%. Additionally, orders for makeup tools grew by 70%.

This helped to bolster the number orders placed to South Korean sellers by 63% year on year.

Overall, Shopee Korea revenue rose by 44%.