By Lucy Whitehouse, 21-Apr-2017

Sagentia, a technology and product development services company, has released a white paper that suggests phenotyping will shape the future of customised beauty. With consumers increasingly interested in personalisation when it comes to choosing products, working out how to offer them their ideal product is fast becoming a key challenge for the industry.
Phenotyping – in-depth analysis of an individual’s personal characteristics as well as habits – is increasingly being enabled by digital progress, and Sagentia’s white paper asserts that this will pave the way for future innovation in the arena of customisation.

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