“The MiLi Moisture Meter further realizes our overarching goal of meeting the needs of today’s consumer with products that are clinically proven to boost hydration,” said Joy Chen, CEO of H2O+ Beauty.

“Our consumers are well-informed and tech-savvy, seeking a deeper understanding of the myriad products vying for their attention — yet often unaware of their skin’s true hydration level.

We are able to satisfy their need with this new tool, inspired by the tracking capabilities of wearable fitness technology, and prove our authority as a leader in hydration.”