Princeton Consumer Research (PCR) has named Elsie Kohoot site director of its new PCR clinical site in Winnipeg, Canada.

Kohoot, former site director of Hill Top Research’s Canadian facility, is joined by Joelle Potrebka, who has been at Kohoot’s side for more than 15 years working in the consumer product testing area.

Together they bring more than 20 years of experience in consumer product testing, working with some of the biggest names in the cosmetic market.

“Bringing on a site in Canada marks a tremendous milestone for PCR in growing the company to what it has become today, the largest independently-owned, consumer product testing company in the world,”

said Jane Tervooren, director of business development and company strategy.