2023 Audience Report for the Skinobs Cosmetics Testing News

Skinobs is committed to sharing its expertise in clinical and preclinical testing dedicated to the beauty industry.

Since 2015, a weekly newsletter specialized in the field of cosmetics testing allows evaluation managers, R&D managers, regulatory affairs, or marketing managers to follow the technological and scientific trends in the field of evaluation of ingredients, active ingredients and cosmetic products, medical devices or textiles…

This unique and international “Cosmetics Testing News” newsletter brings together more than 4,300 articles to address varied and complementary subjects to provide an ever-renewed vision of this field with:

information on test laboratories or instrumentation manufacturers that are partners of Skinobs or not,
sharing of articles read in the international press and scientific articles,
publications summarizing congresses and trends in the field of testing,
the agenda of events…

Each article is carefully selected and laid out by our team to keep you informed of the latest news in the field of testing.

Recently, we finalized a Skinobs News Feed Audience Report for the year 2023, using data from WordPress.

We are pleased to share a summary of these in a few key figures.

In 2023, Skinobs’ global news feed is:

7,350 followers
635 articles published
22,300 visitors

🏆 The record number of views was 7,055 article reads in January!

💻 The average click-through rate for posts is 3.8%, rated as “Excellent” by WordPress, and the post open rate is 16.3%, rated as “Good”.

The articles published by Skinobs are mainly read in France, but also in order of importance in the United States, Germany, China, the Netherlands, Spain, Finland, the United Kingdom, Italy, India, Switzerland, Canada, Singapore, South Korea, Austria, Japan and Brazil…

The Skinobs Cosmetic Testing News dedicated to cosmetics testing continues its momentum in 2024. The Skinobs team thanks you and wishes you all the best for the new year.

We look forward to discussing your evaluation projects with you 🔬