Global tech company Dyson has pumped investment to fuel the development of its beauty portfolio over the next four years, in an effort to solve unmet consumer needs.

Since it was established in 1993, Dyson has introduced a range of hair care solutions that have gained a global following. These include the Corrale straightener, Supersonic hair dryer and Airwrap multi-styler, all of which are the fruit of years of research and product development by the company’s hair engineers.

To accelerate research and technology development across its beauty portfolio, Dyson announced a plan to launch 20 new products in the next four years following a GBP500m (USD636m) investment.

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