Bajaj acquires Vishal to expand Ayurvedic beauty in South India via Personal Care Insights

17 February 2025
Mieke Meintjes

India-based company Bajaj Consumer Care is acquiring Vishal Personal Care for INR 120 crore (US$1.38 million) to boost Bajaj’s presence in South India and expand its Ayurvedic and natural beauty segments.

The acquisition will be carried out in two phases, starting with a 49% stake followed by the remaining 51%. This gives Bajaj control over the retail network of Vishal’s brand, Banjara’s, which covers five South Indian states. Banjara’s’ product lineup includes facial kits, aloe vera gels, shampoos, herbal powders, and hair care powders.

Bajaj Consumer Care is part of the US$2.5 billion Bajaj Group and is a major player in the personal care industry in India and the broader Eastern beauty markets. The company reported strong financial performance in 2024 with steady revenue growth and profitability and now aims to leverage Banjara’s brand to improve its market position and accelerate product launches.

Read more.