K-beauty giant Amorepacific’s says its Lipcure Beam combines lip diagnosis, care and makeup capabilities in a single device, addressing the gap in existing products that mostly only offer moisturising function.

The Lipcure Beam has won the Consumer Electronics Show 2024 (CES 2024) Innovation Award under the Digital Health category, marking the company’s fifth consecutive win at the major tech event.

“Lips age faster than any other facial skin area,​ becoming thinner and flatter as they lose volume and elasticity over time. Existing lip care products are primarily limited to moisturising functions, and skin diagnostic devices are mainly designed for use in homes or clinics.​..“

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