Beauty giant L’Oréal is aiming to nurture the strengths of the China-Japan-Korea ‘beauty triangle’ through its North Asia Big Bang Beauty Tech Innovation program.

Speaking to CosmeticsDesign-Asia​, Maxime De Boni, vice president, L’Oréal research and innovation, North Asia and China, emphasised the significance of North Asia to the global beauty stage.

L’Oréal’s North Asia Zone covers China, Japan and Korea. Together, the region represents around one-third of the world’s total beauty market, according to the French cosmetics major.

“It has a unique eco-system of what we call the ‘beauty triangle’ with C-beauty, J-beauty and K-beauty. We want to leverage the unique and powerful North Asia ecosystem to uncover the future of beauty,”​ said De Boni.

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