COSSMA: What are the biggest trends in cosmetics for the Chinese Market in 2025?

Fei Xu: In 2025, Chinese consumers will continue to demand highly effective beauty solutions that deliver visible results, pushing brands to innovate with cutting-edge formulations.

The derma beauty sector will remain vital, as concerns about sensitive, problematic, and post-procedure skin grow, driving demand for specific products. The limits of skinification will continue to be pushed, with consumers seeking added skincare benefits across all product categories, beyond the traditional scope of skincare.

Finally, creating enriched, engaging brand experiences will be crucial, as experience-driven shopping will play an even larger role in shaping purchasing choices.

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