Shopee Korea experienced significant growth in 2024, fuelled by strong demand for K-beauty and the expansion into key South East Asian markets.
The beauty category led the growth with a 77% year-on-year increase in order volume in 2024.
Orders for K-beauty product sets increased by 87% while skin care and makeup orders rose by 81%. Additionally, orders for makeup tools grew by 70%.
This helped to bolster the number orders placed to South Korean sellers by 63% year on year.
Overall, Shopee Korea revenue rose by 44%.
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