Extraordinary Excitement: Estée Lauder Sees India Sales Soar 50% on the Back of The Ordinary via Cosmetics Design Asia

Cosmetics major Estée Lauder has recorded a growth of 50% in India over the past year thanks to the success of The Ordinary launch.

The growth in India helped to drive the organic sales growth momentum in the firm’s emerging markets.

“Indeed, in fiscal year 2023, our emerging markets delivered organic sales growth of 20%, led by India, Brazil, Turkey, and Thailand. India grew nearly 50% for the year, driven by excellent performance by our long-standing brands in the market and the very successful launch of The Ordinary,” ​said Fabrizio Freda, president, CEO and director, the Estée Lauder Companies.

The Ordinary first launched in India in June 2022 through a partnership with Indian e-commerce company Nykaa.

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