New data by Bytedance-owned Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan.
The recent data illuminated a generational shift in beauty priorities, highlighting distinct beauty-related worries and trends between millennials and Gen Z.
For instance, pores are a common concern among both generations. According to Lemon8 data, concerns about pores rank first in terms of number of posts and engagement.
However, Gen Z consumers are more concerned about blackheads, while millennials tend to have more concerns about enlarged pores.
Popular posts among Gen Z include skin care posts that take care of blackheads or ‘strawberry nose’. Millennials, on the other hand are seeking ways to cover up visible pores with makeup.
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