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Gpower partners with Amorepacific to accelerate development of dual-function beauty tech devices via Cosmetics Design Asia

10 January 2025

South Korean firm Gpower has signed a memorandum of understanding with Amorepacific-owned Pacific Tech to facilitate the development of beauty tech devices boasting both diagnosis and personalised skin care functions.

This collaboration, which would combine Gpower’s technologies with Amorepacific’s brand prominence, is touted as a crucial step towards providing “more differentiated beauty solutions and new value” to consumers.

The main aim is to develop beauty devices that can simultaneously perform skin diagnosis and customised skin care. The two companies will be discussing specific product development schedules and supply terms.

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