Asia

Henkel opens new Asia R&D Center for Consumer Brands

Henkel has officially opened its new Asia R&D center for Consumer Brands in Shanghai with an investment of approximate 100 million RMB. As Henkel’s largest R&D facility in Asia, the new center will attract top scientific talent, bolster local R&D capabilities in both Hair and Laundry & Home Care, and further position Henkel consumer products at the forefront of the industry. It will contribute to agile product innovations based on local consumer habits and insights across eleven markets in Asia.

Frank Meyer, Corporate Senior Vice President R&D of Henkel Consumer Brands, remarked: “Across our illustrious 147-year history, Henkel has consistently revolutionized consumer markets, positively impacting the lives of millions through our innovative products. The new R&D center, one of our facilities integrated with consumer centers worldwide, will contribute to a robust global research network spanning Europe, North America, the Middle East, and Asia Pacific. Anticipating the impact of this state-of-the-art facility, we aim to deepen our understanding of evolving consumer behaviors, fortifying Henkel’s commitment to pioneering leading-edge technologies tailored for both local and global markets.”

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