Green cosmetics, health care, and time-saving beauty: Japan’s post-Covid epidemic consumption focuses on efficiency and balance inner and outer environments

The restrictions on activities due to the coronary disaster have been gradually lifted, and the mode of self-restraint has faded. Although there were hopes for so-called “revenge consumption,” the situation has remained the same as before, with the economy cooling down and people’s lives being affected by the infection.

In addition, the high cost of living triggered by some localized regional frictions and the rapid depreciation of the yen have not stimulated consumption to the same degree.

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