K-Beauty, short for Korean Beauty, refers to the skincare and cosmetic products and trends originating from South Korea. It has gained significant popularity in the APAC region, expanding its influence globally as well. This is due to several key factors, such as:

Korean skincare and beauty have emerged as trend setters in the beauty and personal care industry, influenced by South Korean pop culture.

In this article, Mintel highlights the reasons for the continued popularity of K-Beauty trends, and what brands in the beauty and personal care industry at large can learn from the success of Korean skincare and cosmetics.

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