In 2021, there were 761 million adults aged 65 or above, a number projected to increase significantly by 2050, when one in six people globally will be 65 or older, according to the United Nations.

As the Baby Boomer generation enters their retirement years, their focus on looking and feeling healthy is becoming increasingly evident, as highlighted in Mintel’s 2024 Beauty and Personal Care Trend, “NeuroGlow”.

Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements. Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of ageing. A notable breakthrough includes the use of exosomes for hair and skin rejuvenation.