In-cosmetics Asia 2024, to be held Nov. 5-7 at the Bangkok International Trade and Exhibition Centre (BITEC), has announced its full agenda, specially curated to welcome Asia-Pacific’s (APAC’s) best cosmetics R&D scientists, creators and innovators. The show will revolve around four key themes to serve as a catalyst for the industry’s future movements:

• science,
• innovation,
• trends and
• and community.

According to the organizers, the event will showcase some 600 exhibitors, the largest in the event’s 15-year history, reflecting the growth of the industry in Asia, which is projected to reach $253.1 billion this year; this accounts for 40% of the global market, up from 32% last year, led by China, Japan, India and South Korea. Furthermore, of the exhibitors, more than 200 plan to introduce new innovations while 80+ keynote sessions will explore top themes within the APAC region.

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