We need no statistics to assert the influence of social media, and the integral role it plays in our day-to-day lives. Steadily, over the last two decades, we have created a digital world with its own cultural and behavioral influences, in the physical world. It is interesting to observe how social media has altered the way brands interact with consumers, from one-sided advertising to conversational communication strategies that engage consumers through the day.

While the evolution of the beauty industry in India is at a nascent stage, when compared to our counterparts like Japan, China and Korea, we are seeing a massive shift in the growing “need” for beauty products – primarily driven by social media’s ability to educate, influence and convert, all at the same instance. This is perfectly complemented by the growing accessibility of the internet nationwide and transcending demographics.

Given this current scenario, here are the Top 5 Beauty Trends of 2024, which will continue to shape the industry in 2025.

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