The newly founded limited liability company will focus on companies in the beauty wellness space focused on ‘novel technologies, innovative platforms, high-growth brands, and new business models.’

As part of its medium to long-term growth strategy “SHIFT 2025 AND BEYOND,” global cosmetics company Shiseido has launched venture fund Shiseido Long Term Investments for the Future (LIFT) Ventures to support its plan to become a personal beauty wellness business by 2023.

To learn more about the venture fund launch, including the company’s inaugural investments and plans for further expansion and development in the personal care product space, CosmeticsDesign spoke with Carla Ruiz, EVP, Global M&A & Shiseido.

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