The main trends in South Asia via Asia Cosme Lab
17 December 2024
Our team has a lot to share about South Asian markets! Key figures, key facts and key trends to have in mind to understand how the markets are evolving.
Trend #1 Premium retail
Our recent visit to Bangkok left us with the amazing impression that if online is important, off-line remains key. Off-line is the breeding ground for premiumisation of retail:
- Off-line traffic in Thailand is still 8 times higher than online traffic. (source: Kantar)
- Opening of new amazing mall and beauty retailers:
- EMSPHERE an amazing lifestyle destination
- ONE BANGKOK new luxury destination
- KONVY for Thai beauty
- MULTY for Korean beauty
- EVE AND BOY new flagship store in Siam