Asia

The main trends in South Asia via Asia Cosme Lab

Our team has a lot to share about South Asian markets! Key figures, key facts and key trends to have in mind to understand how the markets are evolving.

Trend #1 Premium retail

Our recent visit to Bangkok left us with the amazing impression that if online is important, off-line remains key. Off-line is the breeding ground for premiumisation of retail:

  • Off-line traffic in Thailand is still 8 times higher than online traffic. (source: Kantar)
  • Opening of new amazing mall and beauty retailers:

Read more…

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