The main trends in South Asia via Asia Cosme Lab

Our team has a lot to share about South Asian markets! Key figures, key facts and key trends to have in mind to understand how the markets are evolving.

Our recent visit to Bangkok left us with the amazing impression that if online is important, off-line remains key. Off-line is the breeding ground for premiumisation of retail:

• Off-line traffic in Thailand is still 8 times higher than online traffic. (source: Kantar)
• Opening of new amazing mall and beauty retailers:
  • EMSPHERE an amazing lifestyle destination
  • ONE BANGKOK new luxury destination
  • KONVY for Thai beauty
  • MULTY for Korean beauty
  • EVE AND BOY new flagship store in Siam