Top Beauty Trends Shaping Asia Pacific: Insights from China, Japan, India, and South Korea via Euromonitor International

Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other.

Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change

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