According to Dr Rhee Do-young, the biggest trend in aesthetics now is the focus on prejuvenation, which emphasises treatments that delay visible ageing as a preventative measure.
At the same time, the patients he sees in his clinics have increasingly gotten younger over the years.
“In Korea, women typically begin visiting dermatology clinics in their 20s or 30s and continue throughout their lives as part of their skin care routine,” said Rhee.
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