Asia

Top dermatologist on how ‘prejuvenation’ trend has influenced beauty demands via Cosmetics Design Asia

Amanda Lim
17 March 2025

A prominent South Korean dermatologist has revealed how the preventative approach to skin care has affected both topical product and aesthetic treatment development.

According to Dr Rhee Do-young, the biggest trend in aesthetics now is the focus on prejuvenation, which emphasises treatments that delay visible ageing as a preventative measure.

At the same time, the patients he sees in his clinics have increasingly gotten younger over the years.

“In Korea, women typically begin visiting dermatology clinics in their 20s or 30s and continue throughout their lives as part of their skin care routine,” said Rhee.

Read more.

Recent Posts

VivaTech 2025: Givaudan spotlights digital story-smelling and tech-driven fragrances via Premium Beauty News

Beatrice Wihlander 11 June 2025 Givaudan is showcasing its fragrance technologies, which are underscored by…

ISO 23675: A new validated standard for SPF determination by Zurko Research

After over 10 years of testing sunscreen products, at Zurko Research we are proud to…

This sticker reads emotions (even the ones you try to hide) via Popular Science

Mack Degueurin 22 April 2025 The wearable device analyzes the tiny changes in physical responses…